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Official Store Policy

Privacy Policy

Effective Date: Current Standard Policy • Applies to all Storefront Customers & Registered Affiliates

1. Statutory DPDP Act Compliance

BusinessLine operates as a Data Fiduciary under the Digital Personal Data Protection Act, 2023 (DPDP Act, Act No. 22 of 2023). Personal data is processed strictly for lawful e-commerce fulfillment, affiliate attribution, and vendor CRM pipelines with AES-256 encryption safeguards.

DPDP Act 2023 — Data Principal Statutory Rights Desk
Digital Personal Data Protection Act, 2023 (Govt. of India Norms)
Statutory Fiduciary Compliance
DATA FIDUCIARY BusinessLine (businessline.co.in) Multi-Vendor & Affiliate Platform
GRIEVANCE & DPO Data Protection & Grievance Redressal Officer privacy@businessline.co.in
STATUTORY TIMELINES 48h ACK / 30d Resolution Under DPDP Act Section 13
APPELLATE AUTHORITY Data Protection Board of India Govt. of India (Section 13(3))
Statutory Disclosures: Under Section 9 of the DPDP Act 2023, our marketplace services are strictly intended for individuals 18 years of age or older. We do not knowingly process personal data of children without verifiable parental consent. Furthermore, under Section 8(7), upon execution of Right to Erasure, identifying credentials are deleted/anonymized while transaction ledgers are retained for 7 years as mandated by Indian Companies & Tax Laws.
256-Bit SSL Protection Your data & payments are fully encrypted
KYC Marketplace Authorized KYC sellers & verified products
Fair Resolution Customer satisfaction & clear refund rules